Professional Diploma In Search Engine Marketing™

Essentials of Search Engine Marketing & Tools to use

What you'll learn

What is SEO

How to set SEO Goals

How to accomplish SEO Goals

Benefits of SEO

Requirements

Be able to understand and communicate in Basic English

Description

The IIDM™ Professional Diploma in Search Engine Marketing™ is a 7-months course and examines the different essential levels of the search engine marketing facet of the digital marketing landscape, covering subjects like content marketing, search engine optimization, and analytics for seo marketing.You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Search Engine Marketing™Key Topics:Introduction to Search Engine MarketingLocal SEOMeasuring SEO performanceWebsite SEOE-Commerce Marketing SEOPaid Marketing SEOEmail MarketingYou hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing.Search Engine Marketing and Optimization are ever-changing aspects of marketing. Marketers are constantly challenged with the task of discovering the best techniques to get the business seen. Most people don't have the time, money, or energy to finish a major degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.

Overview

Section 1: INTRODUCTION

Lecture 1 Welcome to the International Institute of Digital Marketing™

Lecture 2 Training Overview

Lecture 3 Register Your Profile on IIDM™ Website

Lecture 4 Become An Affiliate with IIDM™

Lecture 5 Introduction to Search Engine Marketing

Section 2: MONTH 1

Lecture 6 What Is Search Engine Optimization (SEO)?

Lecture 7 What is Search Engine Marketing (SEM)?

Lecture 8 Reading Search Engine Result Pages (SERPs)

Lecture 9 Setting SEO Expectations

Lecture 10 How SEO Affects Your Business

Lecture 11 Why You Need A Keyword-Research Plan

Lecture 12 How To Research Keywords

Lecture 13 Tools to Help You Analyze Keywords

Lecture 14 Understanding Keyword Attributes

Lecture 15 Understanding Keyword Distribution

Lecture 16 Majestic Tool

Lecture 17 Ongoing Keyword Evaluation

Section 3: MONTH 2

Lecture 18 Understanding Content Optimization

Lecture 19 Optimizing Site Structure

Lecture 20 Optimizing Textual Page Elements

Lecture 21 Optimizing Nontext Components of A Webpage

Lecture 22 Optimizing For Personalized Search

Lecture 23 Interpreting The Code Behind Webpages

Lecture 24 Understanding How Search Engines Index Content

Lecture 25 Working With Canonical URLs and Redirects

Lecture 26 Leveraging Microformats

Lecture 27 Working With Server-Side Factors

Lecture 28 Using Google Search Console

Lecture 29 Overview of Long-Term Content Strategies

Lecture 30 Plan A Successful Content Strategy and Avoid Common Mistakes

Lecture 31 Understanding Different Types of Content

Lecture 32 Getting Ideas For Content

Lecture 33 Working With An Editorial Calendar

Lecture 34 Promote Your Content With Social Media

Lecture 35 Measuring Content Performance

Lecture 36 Understanding the importance of links

Lecture 37 Building Internal Links

Lecture 38 Building External Links

Lecture 39 Finding Link-Building Opportunities

Section 4: MONTH 3

Lecture 40 Measuring SEO Performance

Lecture 41 Analyzing Keywords

Lecture 42 Analyzing Links

Lecture 43 Understanding SEO and eCommerce

Lecture 44 Understanding Local SEO

Lecture 45 Understanding Mobile SEO

Lecture 46 Keywords: The foundation of Digital Marketing

Lecture 47 Why Keywords?

Lecture 48 Keywords Research Shows Intent

Lecture 49 Keywords Provide Context

Lecture 50 Research The SERPs

Lecture 51 Keyword Tools: Search Engines

Lecture 52 Keyword Tools: Wordtracker

Lecture 53 Keyword Concepts: Long tail and Short tail

Lecture 54 Keyword Concepts: Plurals

Lecture 55 Keyword Concepts: Questions

Lecture 56 Keyword Research: Buying Cycle

Lecture 57 Keyword Research: Observations

Lecture 58 Keyword Research: Organize by Phrase Structure

Lecture 59 Use Trends Data to Complete The Picture

Section 5: MONTH 4

Lecture 60 Apply Your Data to Your Website Structure

Lecture 61 Map Your Keyword Data to A Calendar

Lecture 62 Present Your Strategy

Lecture 63 Search Engine Optimization (SEO)

Lecture 64 Develop SEO Plan For Your Blog

Lecture 65 Content Marketing Aspects to Consider

Lecture 66 Refine Your Strategy

Lecture 67 Affiliate Marketing

Lecture 68 Understanding General versus Local SEO

Lecture 69 Anatomy of Local Search Results

Lecture 70 Exploring Local Ranking Factors

Lecture 71 Identifying Keywords For Your Business

Lecture 72 Using Online Keyword Tools

Section 6: MONTH 5

Lecture 73 Google Analytics

Lecture 74 Google My Business

Lecture 75 Understanding Eligibility to Claim A Google My Business Profile

Lecture 76 Claiming Your Google My Business Profile

Lecture 77 Optimizing Your GMB Profile

Lecture 78 Hyper Boosting Your GMB Listing

Lecture 79 Keeping Customers Informed During COVID-19

Lecture 80 Getting and Managing Reviews for Higher Rankings

Lecture 81 Setting Up A Business Listing On Top Citation Sites

Lecture 82 Creating A Holistic Page Experience For Visitors

Lecture 83 Technical Must-Haves for Your Site

Lecture 84 Optimizing Your Site With Tags

Lecture 85 Getting Local Backlinks

Lecture 86 Writing Website Content That Addresses Searcher Intent

Lecture 87 Start with The Page Title

Lecture 88 How Search Engines Display Your URLs and Page Descriptions

Lecture 89 Optimize Primary Page Structures

Lecture 90 A Word of Warning About SEO

Lecture 91 Take Time to Optimize The Details

Section 7: MONTH 6

Lecture 92 Building Local Authority for Your Business

Lecture 93 Google Advertisement: SEM for Your Business

Lecture 94 Google Ads: Interface and Display campaign

Lecture 95 Google Ads: Search and Video Ads

Lecture 96 Social: Engage by knowing The Need, The Time, and The Language

Lecture 97 Email: Educate and Engage The Needs of The Audience

Lecture 98 LinkedIn Advertisement

Lecture 99 Facebook Advertisement

Lecture 100 A/B Testing

Lecture 101 Instagram Advertisement

Lecture 102 Maintain Keyword Groups with Specific Destinations

Lecture 103 Build Your Quality Score with Keyword Themes

Lecture 104 Utilize Negative Keywords

Lecture 105 Target Ads and Campaigns with Keywords: Location, Time, and Words

Lecture 106 Content Marketing: Answer Questions and Anticipate Events

Lecture 107 Optimizing Product Pages for SEO

Lecture 108 Optimizing eCommerce Content Pages

Lecture 109 Buyer Journey and Keywords

Lecture 110 Understanding How e-Commerce SERP Works

Lecture 111 Continue Learning SEO For eCommerce

Section 8: MONTH 7

Lecture 112 What is Web Design and Development?

Lecture 113 A Deeper Look at Web Design and Development

Lecture 114 Good Web Design

Lecture 115 Principles Of Design Implementation

Lecture 116 The Beginner's Guide to HTML and CSS for Marketers

Lecture 117 How to Make a WordPress Website

Lecture 118 How to Create A Business Email Address

Lecture 119 How to Activate Your Free SSL Certificate

Lecture 120 What is Web Analytics?

Lecture 121 How to Measure Digital Advertising Campaign Effectiveness

Lecture 122 Web Analytics Basics

Lecture 123 Web Analytics Tools

Lecture 124 Web Analytical Roadmap

Lecture 125 Web Analytics Strategy

Lecture 126 Congratulations!

Entrepreneurs who want to be more entrepreneurial,Traditional marketers and marketing executives who want to play a bigger, sharper game,Marketing managers and senior management,IT managers,Small business owners who may or may not want to stay small,Graduates with no plans to wait around,Career changers,Whoever needs to create and apply a digital marketing strategy for their organization,Anyone in marketing or business who wants to show the world what they can do