Branding Yourself In Your Best Light

Branding statement, networking, social media, elevator pitch… gain all these skills here!

What you'll learn

Define & understand how to build (or destroy) your brand

Learn how networking directly impacts your brand

Craft your own elevator pitch

Write your own branding statement

Gain insight into why branding matters

Requirements

No requirements except a willingness to learn and grow personally and professionally. Basic literacy skills required.

Description

Have you ever wondered how to brand yourself in your best light? Sometimes we struggle to understand how to be "our best selves" while, at the same time, being our true selves. No one wants to feel fake. I've helped students and professionals learn how to brand themselves and how to find true career fulfillment. Branding and networking are two crucial first steps you must take when you begin a job search–whether you're graduating from college or transitioning to a new career. In this course, you'll learn all the branding essentials, including how to brand your best self both online and offline, how to network effectively, and how to write both a branding statement and an elevator pitch. This course includes five separate video lectures (featuring presentations full of information, stats, and tips) and two handouts which will aid you in writing your elevator pitch and branding statement. The two written pieces–the elevator pitch and the branding statement–can be tailored and adapted to social media, your resume, your cover letters, and beyond. Think of this course as your crash course and intro into personal and professional branding. You'll need these skills the rest of your career; set yourself up for success now.

Overview

Section 1: Branding basics: What it is & how to build your brand

Lecture 1 Branding basics: What it is & how you build your brand

Section 2: Networking & branding

Lecture 2 In this section, we'll define networking & connect it to branding

Section 3: Elevator pitch

Lecture 3 Learn how to craft your own elevator pitch

Section 4: Branding statement

Lecture 4 Learn how to create your own branding statement

Section 5: Why branding matters so much in the workplace

Lecture 5 Understanding why branding matters in your job search & career journey

Job seekers, entry-level professionals, college students