Email Marketing: Become A Lead & Sales Machine

Learn how to use one of the most powerful direct marketing methods to generate consistent business results.

What you'll learn
Plan & Create Effective Email Marketing
Engage Prospects Better
Understand How People Read Emails
Improve your Marketing Results
Integrate Email Marketing with your General Strategy
Requirements
General Understanding of Internet Business
Description
Compared to just about every other form of digital marketing, Email is still the most cost-effective. It can form the bedrock of your communications strategy and 'join the dots between your other online activities. It is quick, easy to implement, inexpensive, and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve your Open Rate and your CTR (Click Through Rate).You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets, and design engaging email content that gets delivered, opened, read, and acted upon.Come out from this course with a clear idea of Email marketing and all the processes you should deploy to write a more persuasive way to attract customers.From Planning to choose an Email service provider,  design your process, build your email list, personalize the copywriting, build a successful landing page, deal with the creative aspect, the offer you might want to put in, and the mobile aspect.Good emails need a good follow-up that you can do with other supportive activities to finally move more people to their decision journey. The sending time and the frequency of the emails sent are also fundamental to gain more customers, so tests need to be done to build the best possible strategy for your business. As customers will not spend more than two seconds scanning emails, their attention needs to be grabbed within the first few lines of the email sent.

Overview

Section 1: Email Marketing

Lecture 1 Intro & History

Lecture 2 Meet the most powerful digital marketing tool

Lecture 3 The Best Acquisition Channel System

Lecture 4 Step One: Clarify Your Email Marketing Goals

Lecture 5 Step Two: Create Your Email Marketing Machine

Lecture 6 Step Three: Analyse Your Data

Lecture 7 Step Four: Create email content that people want to read from you

Lecture 8 Step Five: Test your emails in different platforms

Lecture 9 Examples from leading companies

Lecture 10 Summary and Resources

Lecture 11 7 Subject Lines you Must Know

Lecture 12 Four Case Studies to better engage with your customers

Section 2: Intro To Email Marketing

Lecture 13 Intro to Email marketing

Lecture 14 Pros and Cons

Lecture 15 Planning

Lecture 16 Choosing an Email Service Provider

Section 3: The Secret of Success

Lecture 17 The secret of success

Lecture 18 Design your process

Lecture 19 Building the list

Section 4: Email Structure

Lecture 20 Relevance

Lecture 21 Personalisation

Lecture 22 Improving open rates

Lecture 23 The From field

Section 5: Essential Factors

Lecture 24 Timing

Lecture 25 The creative

Lecture 26 The offer

Lecture 27 Copywriting

Lecture 28 Mobile devices

Lecture 29 The landing page

Lecture 30 Improving deliverability

Lecture 31 A/B Test Made Simple

Internet Marketers,Professional Marketers,Business Owners,CMO's and Marketing Managers,Marketing Consultants