Content Marketing Strategy : Create Content That Sells

Content marketing to grow your business: content creation, promotion, copywriting, plans, Landing Page, & more!

What you'll learn
Understand how to plan content
how to create content
We'll dive deeper into content, tell a story, and repurpose and curate content.
Review ways to promote and distribute content, create a content calendar, and examine content trends
design websites for marketing of effectiveness
We'll understand how your marketing campaigns and website work together, apply user experience or UX design principles to your website and create tests
Measure the impact of content marketing
Learn how to track your content, evaluate content marketing metrics, and examine a few case studies
Increase your sales, traffic, and brand recognition using the power of digital content.
And finally we'll learn about jobs and content marketing
Requirements
No prior knowledge of content marketing is required.
You'll learn all of the basics of content, so this is the perfect course for beginners.
Description
Content marketing strategy is at the core of all marketing activity. In this course, you learn how to plan your content marketing strategy, how to develop content that works well for your target audience, and how to measure its impact.What is a Content Marketing Strategy?A content marketing strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.⇓A Content Marketing Strategy Helps You Set and Reach Goals.A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal-driven.‹‹ Content Marketing Strategy Cuts Costs.Creating and distributing content can get costly. When marketers work without a content marketing strategy. they can often lose sight of the bigger picture and spend far too much on projects.‹‹ Helps You Track Progress.According to Rebecca Lieb, a content marketing strategy consultant and keynote speaker. There is no content strategy without a measurement strategy. Before embarking on a content initiative. irrespective of medium or platform, it’s important to know what you want to achieve.‹‹ Helps You Identify New Opportunities.Successful content marketers constantly look for new content creation opportunities. They create content around hot-button news topics which help in the effort to reach more of their target audience.‹‹ Optimizes Your Marketing TeamAccountability is crucial for making any tangible progress, no matter the context. Without a documented content strategy. your marketing team won’t know how much content needs to be produced.Why should I enroll?Content Marketing Strategy is in high demand. and in this unique course, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp. to help ensure that you emerge from the program with a valuable holistic understanding of how Content Marketing Strategy works. and why it’s so important.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Plan Your Content Strategy

Lecture 2 Content Strategy & Marketing

Lecture 3 The Content Process

Lecture 4 Target Personas and Content

Lecture 5 Content Topic

Lecture 6 Content Audit

Lecture 7 Hub, Hero & Hygiene Content

Lecture 8 Examples: Hero, Hub & Hygiene Content

Lecture 9 Recap

Section 3: Create Content

Lecture 10 Intro Create Content

Lecture 11 Elements of Content

Lecture 12 Elements of Content (Part 2)

Lecture 13 Story

Lecture 14 Creative Story Examples

Lecture 15 Creation Resources

Lecture 16 Repurpose Content

Lecture 17 Curate Content

Lecture 18 Buzzfeed on Content

Lecture 19 Recap

Section 4: Distribute & Promote Content

Lecture 20 Intro Distribute & Promote Content

Lecture 21 Distribute Content

Lecture 22 Promote Content

Lecture 23 Content Calendar

Lecture 24 Content Trends

Lecture 25 Content Trends (Part 2)

Lecture 26 The Future of Content

Lecture 27 Recap

Section 5: Optimize Website UX & Landing Pages

Lecture 28 Intro Optimize Website UX & Landing Page

Lecture 29 Websites

Lecture 30 Website User Experience (UX)

Lecture 31 Landing Pages

Lecture 32 Creating Landing Pages

Lecture 33 Test Landing Pages

Lecture 34 A/B Test for Landing Pages

Lecture 35 Statistical Significance

Lecture 36 Recap

Section 6: Measure Impact

Lecture 37 Intro Measure Impact

Lecture 38 Tracking with UTM Codes

Lecture 39 URL Shorteners

Lecture 40 Analytics

Lecture 41 Metrics

Lecture 42 Case Studies

Lecture 43 Recap

Section 7: Being a Content Marketer

Lecture 44 Congratulation

Lecture 45 Working Content Strategy

Anyone looking to grow a business with content marketing,Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers,Beginners just getting started with an online digital marketing strategy,Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business