Complete Content Creation & Content Marketing Guide

Learn Content Creation For Written, Audio & Video Formats And Create Your Own Content Marketing Plan

What you'll learn

Establish your personal, professional, or business branding and increase your brand recognition

Understand your audience and create content tailored for their specific interests and demographics

Develop a content conceptualization and content marketing strategy to produce regular, high-quality content

Set up a home studio with minimal equipment for beginners and upgrade your equipment as you become more advanced

Generate a constant stream of engaging content by repurposing your existing content for social media posts

Effectively grow your audience by engaging with your followers and subscribers on YouTube, Twitter, TikTok, Instagram, LinkedIn, Pinterest, and Twitch

Record, edit, and produce professional audio and video content using Camtasia and Audacity

Create, record, and publish a podcast to all popular networks including Apple Podcasts, Spotify, Audible/Amazon Music, Google Podcasts, and more

Create a WordPress website and optimize it for SEO to improve your search ranking for your website and blog posts

Requirements

No content marketing or content creation skills are required.

Description

Welcome to my course on content creation and content marketing, your complete guide to creating professional content for written, audio, and video formats and creating a successful content marketing plan.My name is Shelley Benhoff and I have been a professional content creator since 2015. I make six figures creating very niche content without hundreds of thousands of followers. In this course, I will walk you through everything I have learned about creating content and a content marketing plan to help you create content that is high-quality and engaging for your audience.By the end of this course, you will have the skills that you need to create and promote high-quality content.In this course, we will review my entire process for content creation including:Content Conceptualization: Selecting a topic and format including assignments and worksheets to help you get started quickly.Creating Written Content: Creating a WordPress blog in under 10 minutes, designing your website using Canva, and publishing your first blog post.Creating Audio Content: Buying a microphone and setting up a home studio, recording and editing audio tracks using Audacity, and publishing an audiobook.Starting a Podcast: Planning your podcast format, scheduling guests using Calendly, recording a podcast using Riverside fm, and publishing your podcast to every popular network including Apple Podcasts, Spotify, and Audible using Anchor.Creating Video Content: Setting up lighting, recording and editing video using Camtasia, and reviewing the post-production process. Publishing Videos on YouTube and Streaming: Creating a YouTube Channel, publishing videos to YouTube, creating YouTube video thumbnails in Canva, selecting YouTube video tags, and streaming with Streamlabs OBS.Understanding SEO Basics: Learning how SEO works, finding keywords using Google Trends and autocomplete, understanding your audience using Google Analytics, and using YoastSEO for WordPress.Promoting Your Content: Repurposing content for social media, scheduling content using Buffer, getting followers, and most importantly, content creator etiquette!This course includes several assignments, worksheets, and walkthroughs featuring my own tried-and-true methods in creating professional content. I will walk you through my entire studio setup and provide you with a list of equipment and software that I have used over the years to help you get started quickly.This course covers my entire workflow for creating content, and you should walk away with the tools that you need to get started creating content that is high quality and promote your content using a professional content marketing plan. You can apply this knowledge to grow your personal brand, advertise your business, or get a job in content marketing.With all of that in mind, I hope to see you inside!

Overview

Section 1: Course Overview

Lecture 1 Introduction

Section 2: Content Conceptualization

Lecture 2 Introduction

Lecture 3 Finding Your Niche

Lecture 4 Reviewing Options for Written Content

Lecture 5 Conceptualize Video Content

Lecture 6 Planning Audio Content

Lecture 7 Section Summary

Lecture 8 Content Planning Worksheet

Section 3: Creating Written Content

Lecture 9 Introduction

Lecture 10 Creating a WordPress Website with Bluehost

Lecture 11 How to Create a WordPress Website with BlueHost

Lecture 12 Writing High Quality Content for Blog Posts

Lecture 13 Writing an eBook

Lecture 14 Outline Your eBook

Lecture 15 Self-Publishing a Book on Amazon

Lecture 16 Offering an Information Product on a WordPress Website

Lecture 17 Getting Started with Canva

Lecture 18 Submitting Articles to Publications

Lecture 19 Section Summary

Section 4: Creating Audio Content

Lecture 20 Introduction

Lecture 21 Buying a Microphone and Audio Equipment

Lecture 22 Setting Up a Home Studio

Lecture 23 Recording and Editing Audio Tracks Using Audacity

Lecture 24 Publishing an Audio Book

Lecture 25 Section Summary

Section 5: Starting a Podcast

Lecture 26 Introduction

Lecture 27 Recap: Choosing Your Podcast Topic

Lecture 28 Planning a Podcast

Lecture 29 Scheduling Podcast Guests Using Calendly

Lecture 30 Recording a Podcast

Lecture 31 Publishing a Podcast

Lecture 32 Adding Your Podcast to Your WordPress Website

Lecture 33 Section Summary

Section 6: Creating Video Content

Lecture 34 Introduction

Lecture 35 Setting Up Lighting for Recording Videos

Lecture 36 Recording Live Video

Lecture 37 Screen Recording Using Camtasia

Lecture 38 Editing Video with Camtasia

Lecture 39 Reviewing the Post-Production Process

Lecture 40 Section Summary

Section 7: Publishing YouTube Videos and Streaming

Lecture 41 Introduction

Lecture 42 Creating a YouTube Channel

Lecture 43 Posting Videos on YouTube

Lecture 44 Creating YouTube Video Thumbnails in Canva

Lecture 45 Selecting YouTube Video Tags

Lecture 46 Streaming with Streamlabs OBS

Lecture 47 Section Summary

Section 8: Understanding SEO Basics

Lecture 48 Introduction

Lecture 49 Learning How SEO Works

Lecture 50 Understanding Your Audience Using Google Analytics

Lecture 51 Finding Keywords Using Google Trends and Autocomplete

Lecture 52 Using YoastSEO for WordPress

Lecture 53 Section Summary

Section 9: Promoting Your Content with a Content Marketing Plan

Lecture 54 Introduction

Lecture 55 Repurposing Content

Lecture 56 Scheduling Content Using Buffer

Lecture 57 Getting Followers

Lecture 58 Content Creator Etiquette

Lecture 59 Section Summary

Section 10: Studying Content Creation and Content Marketing

Lecture 60 Reviewing Content Creation Resources

Lecture 61 Bonus Lecture

Anyone who wants to grow a personal brand or business with content marketing: aspiring content creators, streamers, marketers, job seekers, and freelancers will all find value in this course.