Brand: Spanking New!

60 minutes to give your Brand the Makeover it Needs

What you'll learn

Conduct a brand assessment and evaluation

Audit brand design

Refresh your brand image in less than one day

Learn how to stay top-of-mind with your client and audience

Requirements

No marketing or business experience needed. Come prepared to be excited about your brand

Description

Your brand needs to be memorable, even if you have to force feed your audience so that it is etched in their memory. Use your logo on everything: videos, photos, presentations, as thumbnails on presentation decks… Everything. But not all logos are created equal, nor do they have the same effect on your audience. So, how will you know if your brand is unmistakable and exciting?My new 60-minute course, "Brand: Spanking New!" walks you through ways to immediately refresh your brand and image to set you up for success. When you take the 1-hour course, we’ll roll up our sleeves and implement each of the 6 core steps to assess and refresh your personal and professional brand so that you can be reinvigorated and excited about your image with renewed focus.During our time together, you will:· conduct a brand audit· assess your brand health· review successful branding· determine your new branding image· implement a social media strategy to increase engagementWhen complete, you will have a brand-new template with quick, actionable changes that you can make immediately to refresh your digital and print media, while knowing the secret to subliminally remaining top-of-mind with your customers, clients, followers, and prospects.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Brand: Spanking New! Module 1 - Brand Assessment

Lecture 2 Module 1: Brand Assessment

Section 3: Brand: Spanking New! Module 2 - Brand Audit

Lecture 3 Module 2: Brand Audit

Section 4: Brand: Spanking New! Module 3 - Brand Examples

Lecture 4 Module 3: Brand Examples

Section 5: Brand: Spanking New! Module 4 - Brand Refresh

Lecture 5 Module 4: Brand Refresh

Section 6: Brand: Spanking New! Module 5 - Logo Ideas & Retrospective

Lecture 6 Module 5: Logo Ideas & Retrospective

Section 7: Brand: Spanking New! Module 6 - Brand Resources & Next Steps

Lecture 7 Module 6: Brand Resources and Next Steps

Entrepreneurs, content creators, bootstrapped business owners, coaches