Account Based Marketing: Increase Your B2B Efficiency

Implement a new marketing strategy to enhance the number of clients and their quality in B2B

What you'll learn

What are ideal accounts? How to identify them for promoting your offers

How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools

What is competitive analysis? What methods and tools are available for this? How do you use them

Understand the specifics of account based marketing

How to build an account-based strategy and maximize its efficiency

How to use ad launch and email marketing methods

How to work with analytical tools

What are marketing and content funnels and how they work

Understand how to communicate with accounts to engage them in your product

Requirements

It is preferred to have a basic knowledge of the digital marketing industry, but not necessary

It is recommended to have an online project that you want to work on

Description

Do you want to know how to increase your company's sales? Are you having trouble developing a marketing strategy that is scalable to your objectives?Account Based Marketing (ABM) is the best solution if you want either of those thingsThis approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals, which use ABM in their companies to target 1,000 accounts or more alreadyIn this course, I will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime valueWhat will you learn in this course?After completing this course, you will learn how Account Based Marketing works, which stages include and how to understand the results in your businessApply your knowledge to create your own Account Based StrategyLearn how to engage your targets through different channels of communicationTry to use automation tools to get data about your clients, competitors or resultsWhat do we offer in our course?Structured lessons with examples and practical tasksСhecklists and templates to implement the ABM in your businessWhy should you choose this course?Why should you choose us over other online account based marketing courses?You will have the opportunity to learn about Account Based Marketing from the top internet marketing professionalsWe are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing PartnerI have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and othersDuring our career, we have launched over 1,500 successful marketing strategies and marketing campaignsMore than 355,000 internet marketers have enrolled in our online courses.Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketingWhat else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseA free copy of my book "Cutting-edge digital marketing"Should you be worried?Sign up now! Every second you wait can cost you leads and applications!This course comes with a 30-day money-back guarantee!Click the "take this course" button to start rebuilding your marketing strategy today!

Overview

Section 1: Introduction

Lecture 1 Introduction to the ABM course

Lecture 2 What is the Account-Based Marketing?

Lecture 3 Udemy interface

Section 2: Gathering a Customer Base

Lecture 4 Finding your ideal client

Lecture 5 Acquiring customer contacts

Lecture 6 Customer base processing

Section 3: Competitive Analysis

Lecture 7 Why competitive analysis is important?

Lecture 8 How to use SimilarWeb?

Lecture 9 How to use Serpstat to find out more about your competitors?

Lecture 10 Competitive analysis tools for Facebook, Instagram, and Youtube

Lecture 11 Competitive analysis practice

Section 4: Using Email Marketing to Begin Communication With a Client

Lecture 12 Email structure and mailing plan

Lecture 13 How do you get away from spam?

Lecture 14 Practice: how to write a follow-up that will be opened

Section 5: Targeted advertising for ABM

Lecture 15 Short term and long term communication funnels

Lecture 16 Finding your target audience

Lecture 17 Launching ads that will be seen by the company you are interested in

Lecture 18 Types of content your business should be promoting

Lecture 19 How to choose the correct type of advertising?

Lecture 20 Practice: launching targeted advertising on Facebook

Section 6: Communication With Clients and How to Close Deals

Lecture 21 Linkedin Sales Navigator practice

Lecture 22 Video and offline meetings

Lecture 23 Event strategy for ABM

Section 7: Analysis of Marketing Activities

Lecture 24 KPIs that will help you understand work efficiency

Lecture 25 Conclusions and what needs to be improved

Lecture 26 Conclusions (text)

Lecture 27 How to Leave a Review for the Course?

Lecture 28 How to get your certificate for the course?

Lecture 29 Final part

Marketers who wish to implement this strategy or work with it in the future,Business owners who desire to increase the client count and connect marketing with sales,Account managers and salespeople who want to increase their B2B sales percentage,Anyone who is interested in understanding the basics of account-based marketing