A Development Strategy for Hybrid Products
A Development Strategy for Hybrid Products: The Case of the Japanese Animation Industry
English | 2022 | ISBN: 9811643520 | 176 Pages | PDF EPUB | 3.44 MB
English | 2022 | ISBN: 9811643520 | 176 Pages | PDF EPUB | 3.44 MB
This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied.