Critique of Aesthetic Capitalism
Critique of Aesthetic Capitalism by Gernot Böhme
English | ISBN: 886977029X | 104 pages | EPUB | June 30, 2017 | 4.27 Mb
English | ISBN: 886977029X | 104 pages | EPUB | June 30, 2017 | 4.27 Mb
Aesthetic Economy is a theory of,the recent development of capitalism,in our national economies. Basic needs are easily satisfied,and, as a result, most commodities,are no longer intended for,consumption, but for the staging,of our lives. That is, they are used,to produce atmospheres. Applications of the theory are,found wherever staging is performed: in commodity aesthetics,,in marketing, as well as in the,sphere of production. As to technology,,we find a turn from useful,to joyful technology. And the,technology of entertainment has,become a huge part of the general,economy. Similarly, a further horizon,of Aesthetic Economy is to be,seen in the aestheticization of politics,,the staging of sporting events,and the management of culture.