"50 Shades of Digital Marketing" ed. by Francesca James & Hannah Durham

This book has been put together by the producers of the Digital Marketing Show. Aimed at ‘mainstream’ marketers rather than digital businesses or agencies the event is content rich with presentations from experts and digital practitioners.

Contents
Spoiler alert
1 The Rise and Rise of the Influencer - What it means to today's marketers
2 The Changing Psychology of the Social Shopper
3 Leverage your Assets!
4 Learn from the Media's Example
5 The Value Theory of Content Marketing: It’s Priceless!
6 Top three tips for winning at multi-channel
7 If You Don't Know Where you're Going - All Roads Lead There!
8 Optimising your Inventory for Online Ad Campaigns
9 What Does the Future hold for the Marketing Organisation?
10 Don't Mistake Reach for Influence
11 Developing a Mobile App vs. a Mobile Website
12 The Rise of Visual Social Media - Instagram, Pinterest and Tumblr
13 The Role Video has to play in Driving Traffic and Increasing Profitability
14 The Integration of Search and Social
15 The Importance of Speed to eCommerce Companies
16 Ditching the SEO Silos: Integrate the 5 Pillars of SEO
17 The Dos and Don'ts of Dealing with Bloggers
18 SEO Q&A on In-Depth Articles
19 How to take Relationship Marketing to the Next Level
20 Why Linkedln Is Your Best Lead Generation Friend
21 Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for 'lost in data'?
22 It’s Time to up Your Email Game
23 The Future of Online Content - Link Attributes and the Authored Web
24 Has Digital Changed PR
25 PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle
26 The Power of Seduction
27 Treat your Website like a Shop or Dealership
28 Has Digital Killed Traditional?
29 Building an e-commerce Business from Zero
30 Hold the Champagne
31 Full Stack Marketing 101
32 Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
33 Advertising Needs More People Who Understand the Data
34 How to Reach More Customers and Deliver on your Brand Promise
35 How important is "Time of Day sending'?
36 Why Expertise and Empathy are the Future of Digital Marketing
37 'Digital' Still Means So Many Different Things to Different People
38 Improving Conversions: Make it Easier to connect with your Customers
39 Why Marketers Need to Understand the Benefits of Mobile First
40 Are We Forgetting the Primary Function of a Mobile?
41 Time to get Emotional
42 Making the Most of Email Marketing Metrics
43 There's No Such Thing as Free Web Traffic
44 Digital Tactics: What Are You Going to Commit to?
45 Digital Marketing: The Science behind the Art?
46 Device Slice is King!
47 The Advent of Customer Engagement Marketing
48 How to Convince a Personal Brand to Use Your Company Brand
49 Why It's Not Enough to Be Liked on Social Media
50 Social Customer Service - Are You Ready To Connect?