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Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

Posted By: nebulae
Date: 20 Oct 2017 06:46:26
Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

Prof. Dr. Torsten Tomczak, Prof. Dr. Sven Reinecke, Prof. Dr. Alfred Kuss, "Strategic Marketing: Market-Oriented Corporate and Business Unit Planning"
English | EPUB | 2017 (2018 Edition) | 261 Pages | ISBN : 3658184167 | 3 MB

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process.
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