Tags
Language
Tags
<<
December 2024
Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 1 2 3 4
  1. Home
  2. eBooks & eLearning
  3. Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Repost)

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Repost)

Posted By: AvaxGenius
Date: 6 Oct 2018 02:51:16
Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Repost)

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 by Francisco J. Martínez-López
English | PDF,EPUB | 2018 | 176 Pages | ISBN : 3319920839 | 5.84 MB

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support
UPWARDS