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Contemporary Trends in Marketing

Posted By: hill0
Date: 25 Aug 2023 07:25:07
Contemporary Trends in Marketing

Contemporary Trends in Marketing: Problems, Processes and Prospects
English | 2023 | ISBN: 3031365887 | 216 Pages | PDF EPUB (True) | 6 MB

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.

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