Digital Strategies in a Global Market
Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution
by Natalia Konina
English | 2021 | ISBN: 3030582663 | 333 Pages | EPUB | 4 MB
by Natalia Konina
English | 2021 | ISBN: 3030582663 | 333 Pages | EPUB | 4 MB
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.