Non-market Strategies in International Business
Non-market Strategies in International Business: How MNEs capture value through their political, social and environmental strategies by Vikrant Shirodkar
English | EPUB | 2020 | 259 Pages | ISBN : 3030350738 | 2.43 MB
This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making.
Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.