Patrick Renvoise - Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain
Published: 2007-10-02 | ISBN: 078522680X, 1595551352 | EPUB + MOBI | 243 pages | 1.5 MB
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.