Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants
by Drew Boyd
English | 2021 | ISBN: 1789666112 | 213 Pages | PDF EPUB | 4 MB
by Drew Boyd
English | 2021 | ISBN: 1789666112 | 213 Pages | PDF EPUB | 4 MB
Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status.