Engaging your Community through Active Strategic Marketing
Engaging your Community through Active Strategic Marketing:
A practical guide for librarians and information professionals
English | 2021 | ISBN: 1783303840 | 213 Pages | PDF | 9 MB
A practical guide for librarians and information professionals
English | 2021 | ISBN: 1783303840 | 213 Pages | PDF | 9 MB
Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.