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Marketing of Consumer Financial Products

Posted By: hill0
Date: 25 Jan 2023 12:47:56
Marketing of Consumer Financial Products

Marketing of Consumer Financial Products: Insights From Service Marketing
English | 2023 | ISBN: 1637424302 | 172 Pages | EPUB | 2 MB

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

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