Dynamic Customer Strategy: Today's CRM
Dynamic Customer Strategy: Today's CRM
English | 2014 | ISBN: 1606496964 | 202 Pages | EPUB (True) | 2 MB
English | 2014 | ISBN: 1606496964 | 202 Pages | EPUB (True) | 2 MB
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.