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Consumer Culture: A Reference Handbook (Repost)

Posted By: step778
Consumer Culture: A Reference Handbook (Repost)

Douglas Goodman, "Consumer Culture: A Reference Handbook"
2003 | pages: 269 | ISBN: 1576079759 | PDF | 5,3 mb

An engrossing review of the development of global consumerism and its impact on sociological issues.
• Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more
• Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production

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