Building Brand Communities: How Organizations Succeed by Creating Belonging
Building Brand Communities: How Organizations Succeed by Creating Belonging
by Carrie Melissa Jones
English | 2020 | ISBN: 1523086610 | 264 Pages | EPUB | 2 MB
by Carrie Melissa Jones
English | 2020 | ISBN: 1523086610 | 264 Pages | EPUB | 2 MB
Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be.