Spa Business Strategies: A Plan for Success, 2nd edition (repost)
Janet D'Angelo, "Spa Business Strategies: A Plan for Success, 2nd edition"
English | ISBN: 1435482093 | 2009 | 412 pages | PDF | 10 MB
English | ISBN: 1435482093 | 2009 | 412 pages | PDF | 10 MB
Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development.
It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.