Beverly Rudkin Ingle, "Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work"
2013 | pages: 159 | ISBN: 1430261811 | PDF | 3.51 mb
2013 | pages: 159 | ISBN: 1430261811 | PDF | 3.51 mb
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
is the first book on the subject for smaller businesses.
Until now, design thinking―a methodology for solving business problems and identifying opportunities―has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere.