Retail Therapy: Making Strategic Relationships Work
Rob Jones, "Retail Therapy: Making Strategic Relationships Work"
English | ISBN: 1403901716 | 2003 | 200 pages | PDF | 960 KB
English | ISBN: 1403901716 | 2003 | 200 pages | PDF | 960 KB
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.