Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business
by Fons Trompenaars
English | 2021 | ISBN: 126046864X | 432 Pages | EPUB | 11 MB
by Fons Trompenaars
English | 2021 | ISBN: 126046864X | 432 Pages | EPUB | 11 MB
There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance–and providing a clear-eyed look at how it works in real-life scenarios–is why Riding the Waves of Culture became essential reading when it was first published in 1997.