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  3. Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Posted By: ksveta6
Date: 18 Aug 2017 19:28:45
Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition by Al Iannuzzi
2017 | ISBN: 1138746894, 1138626295 | English | 272 pages | PDF | 8 MB

Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations.
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