Rick Webb, "Agency: Starting a Creative Firm in the Age of Digital Marketing"
English | 2015 | ISBN: 1137279869 | PDF | pages: 324 | 1.5 mb
English | 2015 | ISBN: 1137279869 | PDF | pages: 324 | 1.5 mb
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.