Sales Management for Start-ups and SMEs: Building an effective scalable sales organisation
English | 2025 | ISBN: 1032583258 | 260 Pages | PDF (True) | 10 MB
English | 2025 | ISBN: 1032583258 | 260 Pages | PDF (True) | 10 MB
Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by brick. Creating an effective sales organisation is a challenge for many businesses, and it’s easy to waste resources on ineffective approaches. Many MBA and executive education programmes do not cover sales management in any depth. Filling this knowledge gap, this guide will help readers to create their own unique high-performing sales organisation that fits their product and market environment. Evidence-based and field-tested, it will gives answers to critical questions, including: