Do It Yourself Advertising and Promotion (Repost)

Praise for the Second Edition
"Mr. Hahn's background in an industry where the creative stretchingof promotional budgets is a daily necessity serves well the readerof this book. His advice is both practical and imaginative, anddelivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Main Street budget withDo-it-Yourself Advertising & Promotion
Now the most complete guide to do-it-yourself advertising includestotally new sections on branding, the Internet, and Yellow Pagesadvertising. This updated edition of Do-It-Yourself Advertising andPromotion offers the latest information on launching your ownhomegrown, successful advertising campaigns and new desktoppublishing techniques. As an entrepreneur or small business owner,you'll find tried-and-true, low-budget promotional tactics. Withevery chapter updated and expanded, this new third edition isbetter-and more comprehensive-than ever.
Author Fred E. Hahn and expert contributors show you how to createsuccessful high-impact advertising on a limited budget usingpractical, time-tested techniques. This friendly and accessibleguide explains each method step by step-with concrete advice onplanning, scheduling, budgeting, creative issues, and productionprocedures to help you develop effective:
Newspaper and magazine ads * Flyers, brochures, and invitations *Direct mail campaigns
* Catalogs * Web sites * E-mail and Internet advertising *Teleservicing * Audiovisual materials * Publicity tools andtechniques * And more!