The Radio Handbook 4th Edition
The Radio Handbook (Media Practice) 4th Edition
by John Collins
English | 2021 | ISBN: 036722738X | 265 Pages | PDF | 22 MB
by John Collins
English | 2021 | ISBN: 036722738X | 265 Pages | PDF | 22 MB
Featuring new chapters on social media and podcasting, this book offers a thorough breakdown of the knowledge and skills needed to work within the contemporary radio industry. Using examples, case studies and transcripts, it examines the various building blocks that make radio, from music scheduling to news values and from phone-ins to sports commentaries. The latest trends in contemporary audio practice are referenced throughout, including the increased adoption of smartphone technology, further consolidation within commercial radio, and the ongoing debate about the future funding of the BBC against the backdrop of an accelerated move towards remote working, the rise in popularity of podcasting and an ever more crowded media landscape.