Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices (repost)
Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices by Eric Olson
English | November 9, 2009 | ISBN-10: 0137010176, 0134194683 | 264 pages | PDF | 1.96 MB
English | November 9, 2009 | ISBN-10: 0137010176, 0134194683 | 264 pages | PDF | 1.96 MB
Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.
Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.