Basic Marketing Research (4th Edition)

Posted By: hill0
Basic Marketing Research (4th Edition)

Basic Marketing Research (4th Edition)
by Naresh K. Malhotra

English | 2012 | ISBN: 0132544482 | 702 Pages | PDF | 14 MB

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.